Mumbai, 21 st March 2022:
CEAT Tyres, India’s leading tyre manufacturer, has partnered with ŠKODA
Auto India for the supply of tyres for its newly launched premium mid-size sedan, the Slavia. The new
ŠKODA Slavia launched recently will be fitted with CEAT’s SecuraDrive range of premium tyres
offering ŠKODA Slavia owners a comfortable and safe driving experience.
CEAT SecuraDrive is a premium car tyre specifically designed keeping in mind the requirements of
premium sedans in the Indian automotive market. The carefully crafted SecuraDrive ensures
complete control at all speeds. Its industry-first 3D groove wall and smart compounding technology
help keep the vehicle safe on both wet and dry roads. Its enhanced tyre tread technology helps in
lowering noise levels, thus leading to a comfortable driving experience. SecuraDrive has been a
popular choice among buyers looking for safety, stability, superior control, and flawless high-speed
Commenting on the association, Mr Ankur Kumar, Chief Marketing Officer, CEAT Tyres
“We are excited to announce our association with the ŠKODA Slavia, which begins
with our SecuraDrive range of tyres that offer best-in-class features for cars in the premium
sedan segment. This will be the beginning of a long and fruitful partnership with ŠKODA.”
The Slavia model line-up is offered in Active, Ambition and Style trims, powered by a 1.0L, 3-cylinder
TSI and 1.5L, 4-cylinder TSI petrol engines with both manual and automatic transmissions.
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of
India’s a leading tyre manufacturer and has a strong presence in global markets. CEAT produces over
15 million tyres a year and offers the widest range of tyres to all segments and manufacturers world-
class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts,
tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
About RPG Enterprises (www.rpggroup.com):
RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a
turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure,
Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.